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How To Prime and Blowdry Your Hair with L'incroyable Lotion

August 21, 2019

Create endless looks with Kerastase L'incroyable Lotion!!  Miracle heat-sensitive microwax technology allows the hair to set and re-set styles with ease. It has unparalleled shape memory. Go from straight to wavy and back, 96 hour extreme anti-frizz control, and  450° thermo-protection!

What else does a girl need!?


  1. Section your hair and prep with a L'incroyable Lotion to help keep the frizz away.
  2. Take out a small section of hair and pin up the rest of it for more control and a smoother finish.
  3. Use the round brush and flat nozzle on your blow dryer to smooth the curls down. Once the section of hair is feeling dry, use the brush to twist the hair around in the direction you want the curl to go in and gently pull the brush out leaving the section twisted.
  4. Repeat this throughout your hair.
  5. Gently shape your curls with your fingers and add a little body by fluffing your roots up a little.
  6. Enjoy your salon blowout right at home!!