How To Prime and Blowdry Your Hair with L'incroyable Lotion

Create endless looks with Kerastase L'incroyable Lotion!! Miracle heat-sensitive microwax technology allows the hair to set and re-set styles with ease. It has unparalleled shape memory. Go from straight to wavy and back, 96 hour extreme anti-frizz control, and 450° thermo-protection!

What else does a girl need!?

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How-To

Section your hair and prep with a L'incroyable Lotion to help keep the frizz away.
Take out a small section of hair and pin up the rest of it for more control and a smoother finish.
Use the round brush and flat nozzle on your blow dryer to smooth the curls down. Once the section of hair is feeling dry, use the brush to twist the hair around in the direction you want the curl to go in and gently pull the brush out leaving the section twisted.
Repeat this throughout your hair.
Gently shape your curls with your fingers and add a little body by fluffing your roots up a little.
Enjoy your salon blowout right at home!!

Meet the author

Roman Kusayev

Owner & Founder

Roman began his career at the age of 17 working in one of the most prestigious hair salons in NYC, John Barrett Salon, at Bergdorf Goodman. There Roman trained along side the most talented hairdressers in the world. He took his extensive knowledge and expertise downtown as a master stylist working for Butterfly. His clients include the top Fashion editors and celebrities such as Danica Patrick, Patti LuPone and Mandy Patinkin. He has since established his own signature brand and aesthetic with the launch of Roman K Salon—one of New York City's most luxurious and sought-after salons.